Copywriting Portfolio and Case Studies

Check out some of my recent clients. You'll also find links to examples of recent work. If you'd like to talk to me about your business, drop an email to [email protected] or book a 30-minute FREE consultation

Website Writing, Editing & Proofreading

Copywriting services in northumberland

Copywriting services in northumberland

The Client

BeamCalc offer bespoke planning and structural calculation packages for building projects in the UK.

The Industry

Building and Construction

The Brief

  • Write web pages describing our technical services and the benefits of working with us
  • Edit previously created content
  • Write a monthly blog post

The Solution

BeamCalc's service is very industry-specific. I used the existing website content, detailed conversations with the owner and specific questioning in order to gather the technical detail. I then wrote the web pages with the aim of making the technical data easy to understand. The new site is simple to follow and has a clear call-to-action pathway.

The blog is written on a monthly basis and has a seasonal theme and target keyword phrases.

The Website

The Blog

Website Writing & Brand Voice Research

The Client

Debra Silverman is an astrologer based in the USA. She has an extensive website and works with clients both face to face and online.

The Industry

Professional Astrology Services

The Brief

  • Create web pages after interviewing Debra via video link on various astrological topics

The Solution

Debra Silverman has a unique method of using astrology to help her clients. She also has a really unique voice. It was important to Debra that the copy I supplied was written in her straightforward and entertaining style.

To do this, I recorded and transcribed video calls on each topic. These transcriptions then formed the basis of the articles and web pages.

The Feedback

"What a gifted writer, listener and hard worker Naomi is. I would encourage you to work with her with no hesitation at all. She will find your words for you quickly and accurately. So easy to endorse someone who is so good at what she does" - Debra Silverman

The Website

Article Writing & Product Descriptions

The Client

Zoogly Media is a digital marketing agency specialising in content creation, SEO, social media and branding.

The Industry

Marketing

The Brief

  • Write articles and content on various topics
  • Write product descriptions for the automotive industry

The Solution

I work closely with Zoogly Media to produce content. I research to create informative articles for clients and produce copy to drive specific targets.

The Feedback

"Naomi has worked with Zoogly Media since 2016 and I have lost count of the projects she has worked with us on. From 7 figure businesses to vehicle descriptions, international Yoga franchises and celebrity-owned websites. Naomi has delivered content of the highest standard. Not only is she always able to meet a deadline, but she also provides work that is free from errors, matches the brief and clients love what she produces. If you need a high-quality writer, then don't hesitate to use Naomi" - Andrew Holland

Blog Writing

The Client

Illumine Training offer training courses on communication, creativity and leadership in business.

The Industry

Education and Training

The Brief

  • Create blog posts on various topics associated with learning and business

The Solution

I propose topics and write regular blog posts for Illumine. These cover a huge range of subjects from current affairs to management software and leadership methodologies. Verbalesque Creative Copywriting has been working with Illumine since 2015.

The Feedback

“Naomi has contributed many articles to our blog on a wide variety of subjects. The articles are consistently well researched and professionally written. Naomi is very happy to incorporate any suggestions I make, and as well as the writing itself, she contributes ideas for new topics that our readers may (and usually do) find interesting and thought-provoking. A pleasure to work with” - Clive Lewis

Technical Writing

The Client

SR1 Development is a group of software developers and consultants. The group specialise in providing bespoke solutions using SharePoint, Office 365, Azure Development and reporting tools.

The Industry

Information Technology

The Brief

  • Write web pages describing the benefits of various software solutions and implementations
  • Promote SR1's consultation and support services
  • Edit and rewrite case studies

The Solution

I used consultation sessions with SR1 Development and extensive research to create effective content for their website. My aim was to present their technical services to customers in a clear, easy-to-understand style.

The Feedback

"We used Naomi to assist with the rewrite of our site content. She was very professional, and really understood the subject, and the message we were trying to convey. Would definitely recommend and use again" - Steven Richardson

The Website

Press Release Writing

The Client

Highlights Public Relations is an established PR consultancy based in Newcastle-upon-Tyne, UK.

The Industry

Public Relations

The Brief

  • Create press releases for clients using written notes, voice notes and research.

The Solution

Every Highlights client is different. I work closely with PR Consultant, Keith Newman, to create newsworthy press releases that attract maximum media coverage.

The Feedback

"When pressure builds up on deadlines there are only a few people I can trust to help with my workload. Naomi is one such person and I value her writing skills. Highly recommended" - Keith Newman

The Work

See an example of my press release writing. This press release aired on BBC Radio, Look North and featured in various newspapers.

Blog Post Writing, Websites & Social Media

The Client

Urban River is a creative digital agency based in South Shields, Tyne & Wear

The Industry

Digital Media Managment

The Brief

  • Create blog posts, web pages and social media posts on various topics for Urban River's clients

The Solution

I work with the team at Urban River on a regular basis to provide content of all types for their clients. I also work directly with their clients to research their specific needs and expectations for the content writing.

The Feedback

TBC

Website Writing & Case Studies

The Client

Rotadrill UK Limited are a borehole drilling specialists

The Industry

Borehole Drilling

The Brief

  • Write web pages describing services and equipment
  • Write project case studies

The Solution

I used consultation sessions with Rotadrill management and extensive, very industry-specific research in order to effectively create content for the new website.

The Feedback

TBC

The Website

TBC

Web Page Writing


The Client

Influentsy is a digital media and marketing agency that specialises in services for the translation industry

The Industry

Language

The Brief

  • Consult with the agency and the client to create SEO optimised web pages

The Solution

I regularly work with Influentsy and one of their main clients to create SEO optimised web pages. This needs careful research and feedback sessions involving both parties to ensure efficacy and consistency.

The Feedback

"Naomi is a great person to work with. Always friendly and accommodating, Naomi takes a can-do approach to the work she does for us, delivering quality content that our clients are always happy with." - Tony Langford

The Website

Semantix.com


Website, Social Media, Brand Style Guides & Blog Post Writing

The Client

Atlantis Tanks supplies oil, waste, water and fuel tanks to installers and merchants in the UK.

The Industry

Tank Sales

The Brief

  • Research and create a brand style guide
  • Create blog posts, web pages and social media posts on various topics concerning the tank industry, legislation and OFTEC regulations
  • Create voice-over copy and record the voice-over, including studio production of the finished product

The Solution

I work closely with the Atlantis Tanks team on a regular basis. I provide their blog writing, content writing, article writing and product descriptions. I also developed and produced their brand voice style guide.

The Feedback

"We use Naomi for our social media posts, blog posts & case studies to name just a few of the services we use. We're always impressed with her copywriting skills.  Attention to detail is key in our topics and this is always provided with Naomi writing up some content for us, whatever it may be.  We can simply supply a topic for her to write about and she will research it until there's nothing more left to write about the topic!  We have to make very little amends and everything is always on time!  We would definitely recommend Naomi's services to anyone." - Kieran Mytton

The Blog

The Website

More Portfolio Links

I've worked with many industries over the years, here are some of the sectors I've written content for:

  • Accountancy
  • Adult
  • Arts
  • Automotive
  • Business Services
  • Childcare and Youth Services
  • Communications
  • Construction
  • Cosmetics and Beauty
  • Creative Services
  • Education and Training
  • Gaming
  • Health and Wellbeing
  • Holidays and Travel
  • Information Technology
  • Mental Health
  • New Age and Astrology
  • NLP and Hypnotherapy
  • Oil, Water and Waste Tanks
  • Outdoor Activities
  • Pets and Animal Care
  • Public Relations
  • Environmental
  • Real Estate
  • Recreation
  • Recruitment
  • Retail
  • Social Media
  • Social Welfare
  • Weddings and Event Management

Naomi Walker, Founder of Verbalesque Creative Copywriting

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